Goal

Communicate campaign goals and guide users through key actions: understanding the new campus initiative, tracking progress, and making donations. 

Constraints

• Built within a CMS with predefined structure and layout limitations

• Content needed to support multiple audiences (new vs returning donors)

• Stakeholder-driven updates required flexibility in layout and content order

Approach

Information Architecture & User Flow

• Defined information architecture to support donor journeys from awareness to contribution

• Prioritized key content based on user intent:

  • New users: campaign overview and impact

  • Returning users: updates and donation progress

• Positioned high-priority content at the top of the page to reduce friction and support engagement

System & Layout Design

• Developed reusable content blocks to organize information and maintain consistency across pages

• Structured pages to support flexible content reordering 

Implementation & Iteration

• Built and implemented layouts within CMS constraints, aligning design decisions with platform capabilities

• After launch, stakeholders requested changes to homepage content order with additional information

• Reordered sections efficiently due to modular layout system and added a new section

Solution

• Delivered a structured website experience with clear content navigation and organization

• Integrated infographics to communicate donation levels and impact 

• After implementation, stakeholders decided to change content order with additional information on the homepage. Because the layouts were in content blocks/sections, layout was easily changed and content added.

Key Contributions

• Designed and implemented web page layouts within a CMS, aligning design decisions with platform capabilities and constraints 

• Developed reusable layout patterns to maintain consistency across pages 

• Translated fundraising data into clear visual content for donors, including infographics and structured content blocks

• Improved clarity and engagement through clear visual hierarchy and strategic call-to-action placement.

Note

The live site is no longer available due to a CMS migration to an updated system. View interactive prototype (Figma) → Link