Goal

Provide users with a quick, clear online navigation for print ordering options. 

Approach

• Developed a quick hand-drawn wireframe followed by a high fidelity layout to meet tight deadlines.

• A modular layout was used to support responsive behavior and easy content scanning. 

• Prioritized key actions of users and simplified navigation to reduce confusion. Focused on structure and usability.

Goal

Communicate fundraising goals and guide users through key actions such as learning about the campaign for a new campus, exploring impact on students, and making donations. 

Approach

• Defined the information architecture to support donor journey. 

• Created hand-drawn wireframes followed by a working protype to establish page structure and content hierarchy.

• Developed reusable layout patterns to organize content and user flow.

• Prioritized clarity, readability, and strong call-to-action placement.

Solution

• Delivered a structured website experience with clear content navigation and organization

• Integrated infographics to communicate donation levels and impact 

Key Contributions

• Designed and implemented web page layouts within a CMS, aligning design decisions with platform capabilities and constraints 

• Developed reusable layout patterns to maintain consistency across pages 

• Translated fundraising data into clear visual content for donors, including infographics and structured content blocks

• mproved clarity and engagement through clear visual hierarchy and strategic call-to-action placement.

Note: The live site is no longer available due to a CMS migration. View interactive prototype (Figma) → Link

Problem:

The existing WordPress site was outdated and difficult to update, limiting the organization’s ability to manage content efficiently. The team required a more flexible platform that would allow for quick updates while maintaining brand consistency. 

Approach:

• Defined content structure and page hierarchy based on user needs and available content

• Developed a flexible layout system aligned with CMS capabilities to support consistent presentation across pages 

•  Balanced structured layouts (single column, multi-column, and modular grids) to accommodate different content types while maintaining clarity 

• Incorporated existing brand elements to ensure visual consistency

Solution

• Delivered a redesigned website with improved navigation, clearer content organization,  and more accessible information.

• Established a layout system to support ongoing content updates

• Improved overall usability by simplifying page structure and reducing visual clutter

Key Contributions:

• Redesigned and implemented website using Wix, aligning design decisions with platform constraints

• Migrated content from WordPress to Wix while maintaining structure and consistency across pages

• Enabled internal team members to independently update and manage content

• Improved usability and visual clarity for public-facing audiences.

View live website → Link